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Signage

Retail signage basics: principles for successful instore communication

Regardless of whether you are looking into implementing digital or conventional print signage, there are certain guidelines that are crucial ...

Thomas van Straaten

april 17, 2014

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Welcome to the Sonic Effect Blog!

My name is Thomas van Straaten, proud owner and main author of Sonic Effect Blog. My aim is to bring you the latest insights from the exciting world of marketing. Whether you are a marketeer, consumer, retail professional or restaurant owner, this is for you! Sonic Effect is an agency specialized in audio branding. Check out our main site here: www.sonic-effect.com

After being granted my MA degree for research into the influence of music on consumers, I went on to work for Mood Media as a marketeer and consultant. I consulted leading international brands such as Miele, Crocs, ING bank, Hunkemöller, Nespresso and Bugaboo. After several years at Mood, I now transferred to Consumatics, leading agency in subconscious consumer behavior.

If you enjoy my stories, delight me with your comments, social shares and likes!

If you have any questions at all please do not hesitate to contact me!

Thomas

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Retail signage basics: principles for successful instore communication