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Sonic Effect Blog

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  • Sonic Effect
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Tag: food

  • Gastronomy

    Making a profit from sound and music in gastronomy

    Reverberating room, rattling cuttlery, people talking, that noisy group in the back with the guy laughing way too loud. And ...
    Thomas van Straaten
    juli 4, 2013
    2
  • Advertising

    Music and perception

    Okay let’s really dive into the matter now. I will try to give you an idea of how music can ...
    Thomas van Straaten
    november 8, 2012
    1
  • Gastronomy

    Sound Bite: Restaurant noise

    Retail is not the only field in which sound and music have a significant impact on how we experience a ...
    Thomas van Straaten
    oktober 29, 2012
    0

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About

Welcome to the Sonic Effect Blog!

My name is Thomas van Straaten, proud owner and main author of Sonic Effect Blog. My aim is to bring you the latest insights from the exciting world of marketing. Whether you are a marketeer, consumer, retail professional or restaurant owner, this is for you! Sonic Effect is an agency specialized in audio branding. Check out our main site here: www.sonic-effect.com

After being granted my MA degree for research into the influence of music on consumers, I went on to work for Mood Media as a marketeer and consultant. I consulted leading international brands such as Miele, Crocs, ING bank, Hunkemöller, Nespresso and Bugaboo. After several years at Mood, I now transferred to Consumatics, leading agency in subconscious consumer behavior.

If you enjoy my stories, delight me with your comments, social shares and likes!

If you have any questions at all please do not hesitate to contact me!

Thomas

In the media

  • Thomas explaining Instore marketing on TV!

    sep 24, 2014
    0
  • Triggerpulling was on your local radio again!

    jun 18, 2014
    0
  • Interview with Thomas van Straaten on Radio 1

    apr 22, 2014
    0
  • Thomas van Straaten featured in the great retail book ‘Prikkel de koopknop’

    nov 18, 2013
    0

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