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Setting the right volume for your instore music
Once you have carefully crafted the perfect music profile to fit your brand and have the desired influence on shopper ... -
Are instore media worth the investment?
The retail world has not had an easy ride these last couple of years. Many customers favored webshops with their ... -
Your instore music profile: Narrow or wide?
When implementing music in a television commercial, you can choose that one perfect song to match your brand and message. ... -
Instore music: A balance of art and science
When I tell people I approach music from a scientific point of view, I often get suspicious reactions. Music is ... -
Making a profit from sound and music in gastronomy
Reverberating room, rattling cuttlery, people talking, that noisy group in the back with the guy laughing way too loud. And ... -
The integrated sound strategy
A strategic approach to music seems far fetched to most people. It is, however, the only way to make sure ... -
The past and the future of instore music
In this article I will review the developments that instore music has been through and I will try to shed ... -
Manipulating consumers’ perception through music
Have you ever seen reality? It might feel as if you are merely registering reality right now, but in truth ... -
Sound bite: the power of a daring music choice
Every once in a while you come across a shop with a more daring approach to the shopping experience. Doing ... -
Managing your personnel’s expectations of instore music
I have written about the delicate relationship between store personnel and instore background music before. In that article I described ...