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Sonic Effect Blog

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Tag: atmosphere

  • Instore music

    Setting the right volume for your instore music

    Once you have carefully crafted the perfect music profile to fit your brand and have the desired influence on shopper ...
    Thomas van Straaten
    februari 10, 2014
    0
  • Marketing

    Are instore media worth the investment?

    The retail world has not had an easy ride these last couple of years. Many customers favored webshops with their ...
    Thomas van Straaten
    januari 28, 2014
    0
  • Instore music

    Your instore music profile: Narrow or wide?

    When implementing music in a television commercial, you can choose that one perfect song to match your brand and message. ...
    Thomas van Straaten
    oktober 25, 2013
    0
  • Instore music

    Instore music: A balance of art and science

    When I tell people I approach music from a scientific point of view, I often get suspicious reactions. Music is ...
    Thomas van Straaten
    augustus 7, 2013
    0
  • Gastronomy

    Making a profit from sound and music in gastronomy

    Reverberating room, rattling cuttlery, people talking, that noisy group in the back with the guy laughing way too loud. And ...
    Thomas van Straaten
    juli 4, 2013
    2
  • Shopper marketing

    The integrated sound strategy

    A strategic approach to music seems far fetched to most people. It is, however, the only way to make sure ...
    Thomas van Straaten
    juni 28, 2013
    0
  • Instore music

    The past and the future of instore music

    In this article I will review the developments that instore music has been through and I will try to shed ...
    Thomas van Straaten
    juni 24, 2013
    2
  • Instore music

    Manipulating consumers’ perception through music

    Have you ever seen reality? It might feel as if you are merely registering reality right now, but in truth ...
    Thomas van Straaten
    juni 14, 2013
  • Instore music

    Sound bite: the power of a daring music choice

    Every once in a while you come across a shop with a more daring approach to the shopping experience. Doing ...
    Thomas van Straaten
    mei 22, 2013
    0
  • Instore music

    Managing your personnel’s expectations of instore music

    I have written about the delicate relationship between store personnel and instore background music before. In that article I described ...
    Thomas van Straaten
    maart 21, 2013
    1
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About

Welcome to the Sonic Effect Blog!

My name is Thomas van Straaten, proud owner and main author of Sonic Effect Blog. My aim is to bring you the latest insights from the exciting world of marketing. Whether you are a marketeer, consumer, retail professional or restaurant owner, this is for you! Sonic Effect is an agency specialized in audio branding. Check out our main site here: www.sonic-effect.com

After being granted my MA degree for research into the influence of music on consumers, I went on to work for Mood Media as a marketeer and consultant. I consulted leading international brands such as Miele, Crocs, ING bank, Hunkemöller, Nespresso and Bugaboo. After several years at Mood, I now transferred to Consumatics, leading agency in subconscious consumer behavior.

If you enjoy my stories, delight me with your comments, social shares and likes!

If you have any questions at all please do not hesitate to contact me!

Thomas

In the media

  • Thomas explaining Instore marketing on TV!

    sep 24, 2014
    0
  • Triggerpulling was on your local radio again!

    jun 18, 2014
    0
  • Interview with Thomas van Straaten on Radio 1

    apr 22, 2014
    0
  • Thomas van Straaten featured in the great retail book ‘Prikkel de koopknop’

    nov 18, 2013
    0

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