Sonic Effect is an agency specialized in the application of neuromarketing, psycho-acoustics, music psychology and consumer behavior psychology principles to the field of audio branding.

Our aim is to take the guess work out of audio branding, including instore music, audio identities and advertising sound.

We deploy techniques such as music-brand matching through value association models and facial coding to measure emotional response to different musical options. Our core principle is simple: if you are a professional looking to deploy music commercially, you need to know what effects your musical choices have on the bottom line. We don’t trust the gurus with the crazy hair. We trust our measurements. And so should you!

Check it out on our main website www.sonic-effect.com