Welcome to TriggerPulling! The blog to follow for the latest on shopper marketing and instore media.
My name is Thomas van Straaten and I make a living as an instore media consultant. And no, the photograph above does not depict me :p
Basically I advise retailers on how to strategically use music, visuals and scent to effectively support their commercial goals. It is my pleasure to take you on a trip through the fascinating world of instore marketing. The world where we aim to seduce consumers by stimulating all senses.
I will give exciting examples of good and bad practice. You will also find shop reviews, news and tips on this blog. So if you have anything to do with retail or marketing, you might want to keep an eye on this! 😉