Welcome all!


Welcome to TriggerPulling! The blog to follow for the latest on shopper marketing and instore media.

My name is Thomas van Straaten and I make a living as an instore media consultant. And no, the photograph above does not depict me :p

Basically I advise retailers on how to strategically use music, visuals and scent to effectively support their commercial goals. It is my pleasure to take you on a trip through the fascinating world of instore marketing. The world where we aim to seduce consumers by stimulating all senses.

I will give exciting examples of good and bad practice. You will also find shop reviews, news and tips on this blog. So if you have anything to do with retail or marketing, you might want to keep an eye on this! 😉


Leave a reply


  1. Ezequiel 12 november, 2012 at 08:21 Beantwoorden

    I do trust all the concepts you’ve introduced on your post. They are really convincing and can certainly work. Still, the posts are very short for newbies. May you please prolong them a bit from subsequent time? Thank you for the post.

  2. Thomas van Straaten 12 november, 2012 at 08:27 Beantwoorden

    Hello Ezequiel,
    Thank you for your reaction and thank you for taking time to read my blog!
    I realize some of the material I write about is very new and unfamiliar to many readers. So I will try to shed as clear a light on it as I can. However, I also feel people are more inclined to read shorter posts. So the solution? More posts! 😉

  3. vintage clothing stores 25 april, 2013 at 16:10 Beantwoorden

    Excellent post. I was checking continuously this blog and I am impressed!
    Extremely useful information particularly the last part
    🙂 I care for such info much. I was looking for this certain information for
    a long time. Thank you and good luck.

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